Wagamama – spring cleaning the chain

The wagamama story begins in 1992 when their first restaurant opened in London’s Bloomsbury. Inspired by traditional Japanese ramen bars and Asian flavours, it was designed  to offer a new kind of dining experience – one that offered fresh Japanese-inspired food in a friendly, vibrant setting. Today, wagamama is an award-winning series of restaurants, spanning 17 countries – and there’s one in Edinburgh.

So what do you do when you have a successful formula, and lots of loyal customers? If you are smart you give them the same thing but different.

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