The wagamama story begins in 1992 when their first restaurant opened in Londonâ€™s Bloomsbury. Inspired by traditional Japanese ramen bars and Asian flavours, it was designed Â to offer a new kind of dining experience â€“ one that offered fresh Japanese-inspired food in a friendly, vibrant setting. Today, wagamama is an award-winning series of restaurants, spanning 17 countries â€“ and there’s one in Edinburgh.
So what do you do when you have a successful formula, and lots of loyal customers? If you are smart you give them the same thing but different.