Sir Alex says, Early Detection can Lead to ‘Extra Time’

A campaign starring football legend Sir Alex Ferguson has been launched to help increase the early detection of lung cancer in the Lothian area.

The distinguished former manager is fronting a bold TV campaign that aims to build belief that lung cancer can be treated if detected earlier. He also stresses that, although he lost both parents to the disease, lung cancer is much more treatable these days, and people do survive it.

Lung cancer is the most common cancer in Scotland, with around 5,000 people diagnosed with the disease each year. In the five years between 2005 and 2009, there were 3472 incidences of lung cancer in the Lothian NHS board area.

Health Secretary Alex Neil said: “Lung cancer is the most common cancer in Scotland, and this new advert encourages people to get checked early if they have a persistent or cough that has changed or any concerns.

“More lives can be saved in Scotland through earlier detection. It is great to have such a recognisable face to front the campaign, and I’m sure Sir Alex Ferguson’s story will help to encourage people to get themselves checked early.

“This advert is part of our £30 million Detect Cancer Early programme, which is initially focusing on breast, bowel and lung cancer, and aims to increase the early detection of cancer by 25 per cent by the end of 2015.”

Sir Alex Ferguson lost both parents, while still in their sixties, to the disease. His father Alexander died in 1979, while his mother Elizabeth passed away in 1986.

He said, “I wanted to be involved in this campaign as I know the devastating impact cancer can have on families. But cancer’s not what it used to be and there are now treatments that can save or extend your life. So rather than doing nothing about it, I urge anyone who is worried to get checked as early as they can.”

The drive comes on the back of the Scottish Government’s widely successful breast cancer campaign, featuring Elaine C Smith, and bowel cancer advert, which was voiced by Still Game star Ford Kiernan.

Dr James Cant, Head of the British Lung Foundation in Scotland, explains, “Lung cancer is a disease which can develop slowly over a number of years. Often it causes no pain so it’s important to be aware of other warning signs and act quickly to have them checked.

“A persistent cough or coughing up blood could be symptoms of lung cancer or another lung condition. If you experience any of these symptoms contact your GP. Whatever you do, don’t ignore them – Don’t Get Scared, Get Checked.”

The new Detect Cancer Early campaign will run throughout November, to coincide with Lung Cancer Awareness Month.

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Suse Coon

Suse Coon started life training to be an architect but ended up as a fashion buyer then civil servant. After some time out to bring up her family of three, she returned to what had been a hobby and entered the field of freelance journalism. After becoming regional correspondent, then editor of the orienteering magazine CompassSport, she formed Pages Editorial & Publishing Services. In this guise, West Lothian Life was launched, while Suse maintained a level of freelancing and wrote the award winning children's novel Richard's Castle. In 1999, Suse bought over CompassSport and found her time taken up pretty well exclusively with the two magazines. In 2004, West Lothian Life was expanded to form Lothian Life, however, the workload was too great. In 2006, CompassSport was sold and Suse concentrated on the web version of Lothian Life. Her hobbies include gardening, orienteering, sea kayaking and Tai Chi.

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